Technical SEO
Speed, mobile, indexation and the structure of the site. If search engines cannot read the pages properly, the rest of the work has less to work with.
SEO
Search engine optimisation
SEO is our ongoing campaign service. We work on the technical side of the site, the content, and local search, with the aim of bringing in more of the right traffic over time. We don't promise a position on Google.
- Technical
- Content
- Local
The work
What the numbers can look like
These figures are from live campaigns. The graphs are the same kind of picture we look at with clients: organic traffic, and the keywords bringing it in.
- Organic traffic a month
- 7,785
- Ranking keywords
- 6,545
What's in the programme
Technical work, content and local search, running as an ongoing campaign. The mix depends on the site and the market.
Content
We research what people actually search for, then work on the pages and the new content that should bring in that traffic.
Local SEO
Google Business Profile, location pages and the searches that belong to a place. A big part of the work for businesses that serve a local area.
Ongoing reporting
A regular read on traffic, the queries bringing it in, and whether that is turning into enquiries.
Why use dotMD for SEO?
Every programme is built around your market and your site, whether that is a small business, a growing firm or an established brand.
dotMD
- Content based on real search demand
- Google Business Profile looked after
- Full technical audits
- Clear monthly reporting
- Work planned around enquiries
- Ongoing programmes
Other agencies
- Generic AI blog dumps
- Google Profile left stale
- Surface-level fixes
- Hard to get a straight update
- Keyword lists with no commercial intent
- Set-and-forget packages
I have worked alongside dotMD for a few initiatives throughout the year and have found them to be exceptionally professional, extremely effective with a great return on investment, and just an absolute pleasure to work with.
How a programme runs
SEO takes time. You will usually start to see movement in a few months, depending on the site and the market. We give you a plan before we start.
- 01Audit
We look at the site, the market and the searches worth going after.
- 02Fix
Technical issues, on-page work, and the Google Business Profile if local search matters.
- 03Publish
Content and page updates aimed at the enquiries you want.
- 04Report
Traffic, queries and leads, reviewed regularly.
Common questions
A few of the questions we get asked most about SEO.
What is SEO, and why does my business need it?
SEO is the work that helps your business show up when people search on Google. If someone is looking for what you sell, a well-run programme gives you a chance of being found without paying for every click.
How do you handle SEO for businesses?
We start with the site and the searches that matter, then work through technical fixes, on-page changes and content. The plan is built around the enquiries you want, and it runs as an ongoing campaign.
How long does it take to see results from SEO?
It depends on the site and the market. You will usually start to see movement in a few months. We give you a plan and a timeline before we start.
What is the difference between organic and paid search?
Organic results come from SEO. Paid results, such as Google Ads, buy visibility for as long as you keep paying. Both can sit together. Organic traffic is the part that can keep working without paying for every visit.
How do you measure the success of an SEO campaign?
Organic traffic, the queries bringing it in, how people use the pages, and whether that turns into enquiries. Reporting is regular, so you can see what is moving.
Want a read on your search?
Tell us a bit about the business and the site. We'll come back with a clear first step.