Client: Paintworld (Wattyl Paint Group)
Industry: eCommerce – Paint and Equipment Supplies
Project: SEO Campaign to Increase Organic Traffic and Rankings
Challenges
Paintworld, a leading online paint and equipment supplier in Sydney, aimed to increase its visibility and drive more organic traffic to its website. Key challenges included:
- Low Organic Traffic: Limited visibility on Google was affecting traffic flow to Paintworld’s site.
- Underperforming Keyword Rankings: Many relevant search terms were not ranking high, limiting potential customer reach.
- Technical SEO Improvements: The website required backend optimisation to reduce errors and improve overall health for better performance on search engines.
Strategy
To tackle these challenges, we implemented a comprehensive SEO strategy focusing on content creation, on-page optimisation, and technical SEO:
- High-Quality Blog Content: Developed and published frequent blog content targeting niche, search-driven questions to attract a larger audience organically.
- On-Page SEO: Analysed and optimised product and collection pages to improve search engine rankings, making Paintworld’s offerings more accessible to potential customers.
- Metadata Optimisation: Continuously refined backend metadata (titles, descriptions, and image tags) to ensure accurate indexing on Google and enhance the chances of ranking higher.
Execution
- Content Production: Created monthly blog posts based on in-depth keyword research to capture niche search queries, driving relevant traffic to Paintworld’s site.
- On-Page SEO Adjustments: Enhanced product and collection pages with targeted keywords, improved descriptions, and structured layouts to better align with Google’s ranking criteria.
- Backend Metadata Optimisation: Regularly updated metadata, ensuring all product pages and images were indexed correctly and fully optimised for relevant keywords.
Outcomes
The SEO campaign delivered measurable improvements in Paintworld’s visibility, bringing more targeted organic traffic to their site. Key outcomes include:
- Significant Traffic Growth: Organic traffic from Google nearly doubled, increasing Paintworld’s reach and customer base.
- Improved Keyword Rankings: Doubled the number of targeted keywords ranked on Google, expanding Paintworld’s visibility across multiple search terms.
- Higher Search Engine Placement: Increased the number of keywords ranked in the top 3 and top 10 positions, enhancing Paintworld’s prominence on search results pages.
- Improved Website Health: Reduced backend errors, optimising website health and contributing to better overall performance.
Key Achievements
- Organic Traffic Boost: Nearly doubled Google-driven traffic.
- Keyword Rankings Growth: Doubled number of ranked keywords.
- Top Ranking Improvements: Significant increase in top 3 and top 10 keyword rankings.
Conclusion
Through a dedicated SEO campaign focused on content creation, on-page optimisation, and technical improvements, Paintworld has significantly boosted its visibility and organic traffic on Google. The site’s improved keyword rankings and website health have positioned Paintworld to continue attracting a growing customer base in Sydney and beyond.
