Client: Future Form Group Australia
Industry: Construction and Formwork
Project: Comprehensive Website Redesign and SEO Optimisation
Challenges
Future Form Group, a leading formwork contracting firm in Australia, needed a modern website that showcased their professionalism and the high calibre of projects they regularly undertake. The main challenges included:
- Outdated Design: The previous website didn’t align with Future Form’s image as a leader in large-scale, safety-focused construction projects.
- Lack of Visual Appeal: Monumental projects were not visually represented to reflect their scale and complexity, failing to captivate potential clients.
- Navigation and User Experience: The site’s layout made it difficult for users to navigate, leading to lower engagement and retention.
- Underperforming SEO: Insufficient search engine optimisation limited the website’s visibility on Google, affecting organic reach.
Strategy
To overcome these challenges, we implemented a three-pronged strategy that focused on enhancing visual impact, user experience, and search engine optimisation:
- Visual Content Strategy: Showcased Future Form’s project portfolio with high-quality aerial drone footage, capturing the scale and detail of their work.
- User-Centric Design: Developed a new UI and UX, prioritising seamless navigation so users could easily access information about services and expertise.
- Search Engine Optimisation: Applied on-page SEO techniques and structured metadata to boost search visibility, drawing qualified traffic to the site.
Execution
UI & UX Design:
- Built a modern, professional interface using bold colours to reflect the strength and durability synonymous with Future Form’s industry.
- Integrated intuitive navigation, making it easier for users to access project details, services, and contact information.
High-Quality Visual Content:
- Captured aerial drone footage of Future Form’s projects, which became central to the homepage and project galleries.
- Created a dedicated video gallery to highlight the complex, large-scale work Future Form is known for, appealing to clients seeking high-quality formwork solutions.
Improved Site Performance and SEO:
- Optimised the site for speed, reducing load times to enhance user experience.
- Implemented on-page SEO strategies, including keyword-rich metadata, alt text for images, and structured content, improving search rankings.
- Added Google Analytics to monitor visitor behaviour and engagement, providing Future Form with insights into user activity on their site.
Outcomes
The new Future Form Group website positions the company as a top player in the construction industry, using improved visuals, usability, and performance to make an impact. Key outcomes include:
- Increased Engagement: Visitors spend more time exploring the site, and the visually engaging design has significantly reduced bounce rates.
- Higher Search Rankings: Organic traffic increased by 30% within three months of launch due to improved SEO and metadata implementation.
- Enhanced Brand Perception: The polished, updated website reflects Future Form’s professionalism, aligning with their brand identity and client expectations.
Key Achievements
- New UI & UX: Custom-built, user-friendly interface aligning with Future Form’s brand and enhancing navigation.
- Stunning Visual Showcases: Incorporated high-quality drone footage to visually represent Future Form’s projects.
- Boosted Performance & SEO: Improved website speed and visibility on search engines, leading to higher rankings and more targeted traffic.
Conclusion
Future Form Group’s redesigned website not only enhances their online presence but serves as a robust platform that reflects their expertise and professionalism in the construction industry. By focusing on user experience, visual storytelling, and effective SEO, Future Form is well-positioned to attract and engage high-profile clients for their formwork contracting services.
