How We 10x Future Form’s Web Traffic

Client: Future Form Group Australia
Industry: Construction and Formwork
Project: SEO Strategy for Organic Traffic and Keyword Ranking Improvement

Challenges

Future Form Group, one of Australia’s leading formwork contracting firms, aimed to improve its online visibility in a competitive industry, enhancing both organic traffic and keyword rankings. Key challenges included:

• Low Organic Traffic: Limited presence in Google’s organic search results, impacting reach and visibility.
• Underperforming Keyword Rankings: Essential industry-related keywords were not ranking well, limiting the company’s digital footprint.
• Need for Niche Backlinks: Lack of backlinks from relevant, high-authority sites specific to the construction and formwork industry.
• Technical SEO Adjustments: The website required optimised metadata and improvements to backend health to boost performance.

Strategy

To address these challenges, we designed a tailored SEO strategy focusing on content optimisation, backlink building, and technical enhancements:

• Content Optimisation and Creation: Updated existing pages and created new content based on comprehensive keyword research and competitor analysis to target high-value industry keywords.
• Backlink Strategy: Developed a niche-specific backlink strategy to secure relevant, high-authority links that would strengthen Future Form’s presence in search engine results.
• Technical SEO and Metadata Optimisation: Ensured accurate metadata across all pages, facilitating proper indexing on Google and boosting search performance.

Execution

• On-Page Content and Metadata Optimisation: Enhanced existing web pages with targeted keywords and optimised metadata, ensuring each page was fully indexed and relevant to Future Form’s industry.
• High-Quality Content Production: Created new web pages and blog posts based on strategic keyword analysis, boosting the site’s authority and relevance for construction-related search terms.
• Targeted Backlink Acquisition: Built backlinks from high-authority, relevant sites in the construction industry, increasing Future Form’s credibility and domain authority.
• Technical SEO Improvements: Resolved backend issues and refined metadata, improving the website’s health and ensuring that Google could effectively crawl and index all content.

Outcomes

The SEO campaign produced significant improvements for Future Form Group, enhancing their online visibility and bringing in more organic search traffic. Key outcomes include:

• Increased Organic Traffic: Nearly doubled the site’s Google-driven traffic, attracting a wider audience within the construction industry.
• Higher Keyword Rankings: Achieved a 15-fold increase in ranked keywords, including a significant boost in top 3 and top 10 keyword positions.
• Improved Domain Authority: Tripled the website’s domain authority, bolstered by niche-specific backlinks.
• Enhanced Website Health: Reduced backend errors, optimising the site for better overall performance and indexability.
• SERP Feature Gains: Attained SERP features such as featured snippets, increasing Future Form’s visibility for targeted search terms.

Key Achievements

1. Organic Traffic Growth: Nearly doubled Google-driven traffic.
2. Significant Keyword Ranking Increase: 15x growth in ranked keywords.
3. Enhanced Domain Authority: Tripled website’s domain authority through targeted backlinking.

Conclusion

By implementing a focused SEO strategy that combined content optimisation, niche backlinking, and technical SEO improvements, Future Form Group has achieved a stronger online presence, higher search engine rankings, and increased visibility in the competitive construction industry. This campaign positions Future Form to attract more relevant traffic and continue growing its digital footprint.