Website Design & Development

– Case studies

DotMD Partner

Future Form Group Australia

Future Form is one of Australia’s leading formwork contracting firms. Established in 2002, Future Form offers safety conscious, reliable and driven formwork teams for major construction projects.

shelta marketing

Future Form required a new website that was able to take their business and branding to the next level. They were looking for a design that would compliment the type of work that they do, major construction projects. It was important for Future Form to harness their business’s strength and to design that image in a website.

The ways dotMD set out to achieve this was to capture high quality drone footage of Future Forms projects and to make that footage prominent on their website. We have used fantastic drone footage throughout the site.

Furthermore, we implemented a very simple but efficient navigation of the site, making it easier for potential clients and website users to navigate the site and to find the information that they need to. We also updated forms and implemented Google Analytics.

With the new website build, we also put a strong emphasis on implementing metadata and on-page SEO, allowing the new website to perform a lot better on Google rankings. You can see the results of Future Form’s SEO by clicking here.

 Achievements

– New UI & UX designed & built
– Deep, content rich website with fantastic navigation
– High quality video showcasing project work implemented
– Speed of website significantly increased
– On-page SEO and Metadata put in place with results

 

DotMD Partner

Paintworld

Paintworld is an online store of Wattyl Paint Group, previously independently owned and operated out of Bristol Paints. Paintworld provides painting and equipment supplies online and has developed a house hold name around Sydney.

shelta marketing

Paintworld had an outdated theme that required a re-design. We continued to use the same theme, however applied new CSS and Liquid code to create the new design. This technique meant that the website still functioned as all the previous users would know it, but applied necessary changed to bring the design up to scratch.

With the new website design, we also fixed up the awards system, membership system and created an online chat for visitors to send through live questions. This significantly helps with converting sales on eCommerce stores.

Furthermore, we cleaned up the product catalog and navigation, making it easier for customers to browse products by brand, type and use. With a strong focus on getting this navigation right, website users now find themselves navigating the website with much more ease.

With the new website build, we also put a strong emphasis on implementing metadata and content pages (blogs & news), allowing the new website to perform a lot better on Google rankings. You can see the results of Paintworld’s SEO by clicking here.

 Achievements

– Existing website theme kept, and built upon / modified
– Updating assets and collections so the website looks much more professional
– Adding in new sections to improve navigation and promotion
– Creating user friendly menus to improve user experience
– On-page SEO and Metadata put in place with results

 

DotMD

Shelta Australia

Shelta Australia is a household name for Shade Umbrellas and Outdoor Furniture. They stock they products in many well known Australian department stores.
shelta marketing

Shelta’s website consists of a product catalogue advertising their range of products availble for sale in department stores. They also have a separate eCommerce side of the website dedicated to selling spare parts and replacements.

It was important for Shelta to maintain both parts of their website in an effective way, having two product catalogues with two different sets of products.

As a company that has been selling products online for years, Shelta already had many systems in place to make their eCommerce side of the business function.

It was important for Shelta that when developing and implementing their new website, we had to carefully make sure that none of the existing systems were affected. We successfully implemented the new design without altering any of the ecommerce functions.

Achievements

– New UI & UX designed & built
– Legacy eCommerce and software maintained
– New marketing features implemented
– Re-categorisation of product catalogue
– Customer product warranty registration forms
– Speed of website significantly increased
– Old legacy assets removed and site cleaned